Helping brands find their edge, build their story, and shape the future.
Shelflife is a growth-driven partner helping ambitious founders turn great ideas into lasting brands. We bridge the gap between vision and execution, ensuring businesses have the right strategies, connections, and momentum to thrive.
A partner for those who think big, move fast, and believe that the right mix of insight, boldness, and persistence can unlock the next stage of success. We work with founders who ask, “What’s next?”, “Why not?”, and “How far can we go?”—and then make it happen.
By working with us you get access to our unrivalled network of growth experts - we only work with the best.
No fluff, no theory — we get in the trenches with you to deliver the plan and make things happen.
We position you to be taken seriously — translating strategy into a narrative and numbers investors want to back.
We slot straight into your team, champion your interests and act like an internal growth partner — not an outside consultant.
We’ve done this dozens of times — we bring original ideas, fresh thinking and the execution to make them real.
.png)
Working with Shelflife has been genuinely transformative. They didn’t just get the vision — they sharpened it. From strategy to storytelling to investment prep, they understood what we were trying to build and pushed it further than we could have on our own. There’s no fluff or ego — just smart thinking, straight talking and a real bias for action. They helped us shape the brand, secure backing twice and move with confidence. Most importantly, it always felt like they were in the trenches with us, fighting for what was right for the business at every stage.
.png)
Working with Shelflife was one of the best decisions I’ve made — and I’ve made plenty of mistakes. They were sharp, quick to understand the nuances of the business, and brought the clarity I genuinely needed. No sugar-coating — blunt, honest and straight to the point — which made their advice even more valuable. Shelflife helped me cut through the noise, refine my approach and move forward with confidence. Most of all, they made me believe they genuinely cared about what was best for the business, not just the fundraise.
.png)
Shelflife was instrumental in setting up Homi Kitchen, providing me with critical guidance that helped accelerate the business quicker than I otherwise would have been able to, having come from a different professional background and being unfamiliar with the FMCG food & drinks industry before. I really appreciated having friendly & considerate counsel to turn to whenever I encountered new & unfamiliar situations. I’d highly recommend shelflife to anyone similarly looking for guidance as a small business owner seeking to grow.
.png)
We took an early-stage idea and turned it into a credible, scalable brand with a clear plan, strong momentum and an investable story — resulting in two successful funding rounds to date. read more
.png)
Helped transform a loved market-stall brand into an investment-ready business with a clear plan, strong traction and national momentum — resulting in a successful funding round and growing retail presence.
Transformed a niche functional drink into a standout brand with clarity of positioning, a scale-ready strategy, growing market proof and a compelling case for investor backing.
Turned a founder-led concept into a credible, scalable brand with a clear strategy, investable narrative, commercial traction and the foundations in place to raise capital and grow.
.png)
From idea to launch in six months: demand validated via Deliveroo pilot, capital raised, brand and product developed, sales and logistics set up, buzz built, launched with creators, and superfans engaged.
